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Celebrating 18 years for Hawke’s Bay’s A&P Bayleys Wine Awards

14th Jun, 2018  |  Hawke's Bay Wine Awards

Celebrating 18 years for Hawke’s Bay’s A&P Bayleys Wine Awards

Award sponsors, industry representatives and media gathered tonight for the official launch of the 2018 Hawke’s Bay A&P Bayleys Wine Awards.  Celebrating its 18th year, this region’s most significant wine award event has grown from modest beginnings.

Sally Jackson, General Manager of the Hawke’s Bay A & P Society stated “This is New Zealand’s longest running regional competition and is proudly owned and event managed by the Hawke’s Bay A & P Society” She added, “The objectives of the event are incredibly important to the Society and include identifying, promoting and celebrating excellence in wine making in the Hawke’s Bay region and in doing so endorse the contribution of viticulture and the primary sector to the economic, cultural and social wellbeing of Hawke’s Bay”.

The Hawke’s Bay A & P Society thanked and acknowledged all sponsors associated with the awards this year, some who have been involved since the events inception. Max Morton, Chairman of the Awards Committee said “In acknowledging all sponsors associated with these Awards, recognising the significance and credibility that they hold for the wine industry and consumers both nationally and worldwide is important and without their commitment these awards would not be possible”.  He also noted that acknowledgement needed to go to EIT Hawke’s Bay who supply the judging facility in the Sensory Laboratory within the Taradale Campus as well as the assistance from students and lecturers during the two days of judging.

Rod Easthope, Winemaker and Owner of Easthope Family Winegrowers, in his second year as Chairman of Judges said that having judged many wine shows in New Zealand and abroad, it is fair to say that the Hawke’s Bay A&P Bayley’s Wine Awards are the most exciting to be involved in.   He stated, “The sheer diversity of wines from our vast region of differing soils and microclimates make for two full days of fascinating evaluation.”

Easthope explained “There are two prime roles of a Wine Show, firstly to recognise the region’s best wines and secondly, to help promote the region’s best to the wine loving public here and in our export markets.  This can’t happen without a thoughtfully assembled panel of judges.  In the past, local winemakers dominated the panels, however, the trend in recent years is to utilise a greater diversity of wine experience, whether that be geographical or vocational.

Having a balance of technical palates alongside commentators, who often have more contemporary knowledge of what works in the market, is now critical to ensure relevant results.”

Hillary Riches, Director of Events for the Hawke’s Bay A & P Society said, “The Society was delighted to be working with the passionate industry leaders who had a clear vision 18 years ago when the awards were being established”. She added “The Society has worked for over 150 years within the primary sector and to facilitate an event that assists in identifying, promoting and celebrating excellence in winemaking in the Hawke’s Bay region both nationally and internationally is extremely satisfying for all involved. It is great to be a part of something that makes a difference”. 

Entries for the 2018 Hawke’s Bay A&P Bayleys Wine Awards open on the 1st July 2018 and the organising committee has high expectations of increasing last year’s entry numbers.  The Awards dinner will be held on the 16 October 2018 in Waikoko Gardens at Showgrounds Hawke’s Bay Tomoana, hosted by the Hawke’s Bay A&P Society. 

Tickets will be on sale from 1st August 2018, see for more information or contact Director of Events, Hillary Riches on 027 2588784.

For more information please contact

Hillary Riches - 027 2588784

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